Tackling the taste-health paradox, Indian snack manufacturers advised to focus on health

Snack manufacturers in India have been advised to take a health and wellness approach to appeal to local customers

article2

Snack manufacturers in India have been advised to take a health and wellness and localisation approach to snack production to appeal to local consumers. "Brands can tap into this by offering snacks that provide indulgences along with health and taste in today's world". Data revealed that 46% of grocery shoppers preferred local branads over global ones... To continue reading this article, please navigate here.

Written By - Pearly Neo; Image Credit - Getty Images

What the updates mean to you

A new hyper-localization method will be a strategic advantage to organizations. Combined with a health and wellness focus, brands and consumers can get the best of ethnic food snacks.