Can better-for-you junk food dominate the snack segment?

Snack makers are catering to this demographic by turning out better-for-you versions of those familiar goodies.

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Snack makers are catering to this demographic by turning out better-for-you versions of those familiar goodies. Consumers are picking up vegan and gluten-free MadeGood crispy squares instead of Rice Krispies Treats, Tree Hugger vegan, nut- and dairy-free lollipops rather than Charm Blow Pops, and Annie's Organic Cheddar Bunnies with real cheese in place of Goldfish snacks. Although snack manufacturers are making a push toward healthier options, the trend toward eating more junk food persists. According to a recent CivicScience survey of 772 parents with kids between 3 and 17 years cited by The Journal, almost 40% allow their children to consume junk food several times per week. And that's regardless of the industry's growing emphasis on healthier products, cleaner labels and transparency in food and beverage manufacturing. Some of these brands may cost more — perhaps due to the indulgence or nostalgia factors — but research has found millennials in particular will pay more for higher-quality premium products. Some brands might be taking it too far for consumers to pay, though. To continue reading this article, please navigate here.

Written By - Cathy Siegner; Image Credit - PeaTos

What the updates mean to you

The new trend for vegan and gluten free snacks is here as the healthy alternative to traditional snacks. Why not make junk food healthy given the high rates of consumption? We think the same and thats why we brought Junie's Ribbon Bits to our local community and the great state of Virginia.